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Manufacturer & Editor
Vitra
The story of Vitra begins in 1950, when a Swiss couple, Willi and Erika Fehlbaum, took over a small furniture company in Birsfelden, Switzerland. From the beginning, their ambition was clear: to create a bridge between American industrial innovation and European craftsmanship. This vision led them to partner with designers Charles and Ray Eames, pioneers in the use of molded plywood and plastic in furniture making. This iconic partnership marked the beginning of Vitra as a forward-thinking company, offering furniture that is both functional and aesthetically pleasing, with pieces like the famous Eames Chair.
In the 1980s, under the leadership of their son Rolf Fehlbaum, Vitra transformed into a true icon of design. One of the most important moments of this decade was acquiring the production rights for the creations of French designer Jean Prouvé, known for his timeless industrial furniture. Rolf also surrounded himself with renowned designers like Verner Panton and Jasper Morrison to enrich Vitra’s collection with products combining comfort, modernity, and technical innovation.
In addition to furniture, Vitra has also distinguished itself through its commitment to architecture. In 1981, after a devastating fire destroyed the factory in Weil am Rhein, Germany, Rolf Fehlbaum saw in this tragedy an opportunity to rebuild according to visionary architectural principles. Thus was born the famous Vitra Campus, a collection of buildings designed by the greatest contemporary architects, such as Frank Gehry, Zaha Hadid, and Tadao Ando. The Campus has become an open-air museum and a pilgrimage site for architecture and design enthusiasts.
Today, Vitra remains true to its roots while looking toward the future. Each Vitra product is a testament to its commitment to quality, durability, and innovation. The brand continues to collaborate with renowned designers to create iconic and timeless furniture. More than just a manufacturer, Vitra embodies a design philosophy where art, function, and architecture come together to enhance the user experience.
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